So Games Workshop has announced it's new board game, Dreadfleet. Ship combat in the World of Warhammer on the high seas. One thing GW does well (in my opinion) is generate hype. That is until they decided to start keeping a lid on things. But at first glance, this new game certainly does reel me in, and my first instinct is to buy the game. But once again, they take the wind out of my sails by A) Making it 'Whiles Supplies Last', so now I can't plan to get the scratch together over the course of a couple of paydays to buy it, and B) Set the retail price so high, that a working dad of three can't help but become overwhelmed with guilt for spending more than $100 on a board game.
Again, the game looks great and I am a huge fan of their revival of Space Hulk, but will they make the game worth the investment? By that I mean will we see expansions in the future, i.e. a reason to keep playing the game after the initial excitement has fizzled?? I'm going to go out on a limb and guess 'no'. That was the one big disappointment that I had with Space Hulk. No new scenario packs, no new model kits or expansions. I've played the game a bunch of times, but now it becomes the same thing over and over. Hardly worth the $100 price tag.
I'm not sure who's steering the ship over there, but they need to take a long, hard look at their business model, before they lose that loyal customer base.