I picked up the new Vampire Counts Army Book yesterday with what remained of my Christmas gift cards. Aside from the $41.00 price tag, it's a cool book. Considering the hardcover and full-color layout, I can live with the price increase. I'm not looking to start a Vampire Counts army, but I usually make it a point to collect all of the army books and codices.
That said, there are some pretty cool new character models that I may collect, just to paint up and place in my cabinet. The new Krell model and along with the new Wight King would make great Death Knights for a Pathfinder RPG campaign I have in the works.