- 15 tactical marines ($91, thereabouts)- 5 Scout Marines ($41)
- 5 Assault Marines ($41)
and a Rhino ($50)
For a total of $223 AUD value, you paid roughly 67% of the price.
IF course, this was mitigated by the worthlessness of the space Mairne Scout and Assault Squads, making the value of the box about $141 AUD; you could use the Assault marines, but you knew you wouldn't do anything more than a few kitbashes with them.
The kit has gone up to $180 AUD now. You still get the same junk, only the gap between prices has increased to $254. You pay more now. About 70% of full price.
Of course, the Battleforce box is a silly example. It has too much in it that makes it not worthwhile to be purchased. But then I Stumbled across this, in Tau.
To purchase a single XV8 Battlesuit, one pays $41 AUD. This is 1 suit with 2 gun drones.
To purchase 3 XV8 Battlesuits, one pays $80 AUD. This is 3 suits with 6 gun Drones.
That means you pay roughly the cost of two suits to get three. Literally, buy two, get one free.
I just thought I'd risk pointing this out. Maybe GW will read this and say "What?! we can't have savings!" and increase the price of 3 XV8 suits to exactly $123 AUD.