Games Workshop In Danger, OR, A Storm In A Teacup? What I Would Do (For What It’s Worth)

by | Jan 20, 2014

There's a huge amount of chin scratching and pondering going on at the moment in the blogosphere about the future of Games Workshop, given their substantial dip in profits. So here's a very brief summary of what I would do if I was in charge:

  • Increase the number of miniatures available in each box as a way of reducing prices across the whole range. This would include multiple unit boxes and by-on-mass deals.
  • Employ real writers who would develop the narrative of the universe (both 40k and fantasy) and feed this into the development of the range [this idea was discussed recently with Andy Bartlett, who should take some credit]. This would make everything 'click', make it a true hobby once more, and bring gaming and collecting to the fore... as opposed to simply trying to sell bigger armies for bigger profit.
  • Change the retail side of things so that the shops sell miniatures from other manufacturers, possibly (I'd say definitely) even other game systems. This would mean taking the big step to not being total dicks about the reality of other game systems and models existing out there! 
Well, there are just a few ideas jotted down during a lecture on cyber security, just because these things were on my mind today. Any thoughts? What might be more realistic?