[Musings of A Game Store Owner] Advertising- Pros and Cons

When you own a business, and you want to increase the amount of traffic, exposure or customers you have; the "common knowledge" is that advertising is the way to do it. About 15 -20 or so years ago, there were really only a few *good* options for your advertising dollars, and they worked differently according to what you wanted to do. You could have and ad like this, if you wanted. It would