Nothing was priced up yet but friends have confirmed it is indeed offering saving on standard GW products, what that will do to the Southport GW time will tell. The problem for them is they're set up primarily as a hobby space which has allowed parents to leave their kids, go shopping and come back. Whereas Wargames has a cafe, comfy seating, presumably a toilet and in the new year they'll even have an alcohol licence for the upper floors! Add in the fact it has more than just GW product, and room to game [which I believe will be pay-to-play as I recall that was some part of the Kickstarter campaign where you got a membership option for cheaper games], this shop could be the go-to place for hobbyists. I spoke to the owner and he was really cool, so I hope it's a success for him, I just hope the town can sustain both shops. Not that we get into Souhtport as often as we'd like but as Wargames will stay open until 11:30 it's possible we could attend for a few games and there are plans for tournaments too, and you know we like a tournament. Oh, and they've got battlemats too, as you can see below. I know you can get these online but there's nothing like seeing one in the flesh.
There are also various display cabinets with a number of store armies on display. I was particularly taken by this wee beasty. It really is beginning to grow on me as a model, despite it's convoluted rules. I just can't decide if I'd want it or rather go the Trygon/Tervigon kitbash route that looks so effective for a fraction of the cost.
Anyway, just thought I'd share my thoughts, give heads up to what looks like a really good proposition and although they have stuck to the tried and tested 'red and black and white' of your average boys bedroom ;) it's definitely more in keeping with my idea of an open and airy place to venture into, rather than avoid. Good luck to 'em.